Start Your Business as a Special Education Advocate
Launch and grow a thriving special education advocacy business with the BCASE Business Course
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Special Education Advocacy is a Calling and Profession
Advocating for students with disabilities isn’t just a calling—it’s a profession with the power to transform lives. Special Education Advocates help families navigate complex systems, secure critical services, and ensure every child receives the education they deserve. Your work can help:
- Empower parents to advocate effectively for their children
- Bridge the gap between schools and families
- Ensure students with disabilities receive equitable educational opportunities
- Increase access to essential services, supports, and placements
Becoming an advocate means becoming a force for change—in a child’s life, in your community, and across the educational landscape.
But How Do You Turn Your Passion into a Business?
You’ve got the passion. Maybe you’ve even earned your BCASE certification (or you are on your way to earning it). But when it comes to turning that passion into a viable business, the next steps can feel unclear:
How do I attract clients?
What should I charge? Do I need a website? A contract? A business license?
How do I turn part-time advocacy into a sustainable income?
You're not alone. Most advocates never get formal training on how to run a business—and that stops too many from ever getting started.
The BCASE Business Course
A Clear, Proven Path to a Professional Advocacy Business
The BCASE Business Course is your practical guide to launching a successful advocacy practice with confidence. Whether you’re looking to consult part-time or build a full-fledged business, this course walks you through what to do and how to do it.
You’ll finish this course with a launch-ready business foundation and the confidence to start making an impact—while getting paid to do what you love.
What's in the Course
This self-paced course includes bite-sized training videos, templates, and worksheets to help you:
- Define your service menu and packages
- Set your pricing structure
- Legally establish your business
- Create client onboarding materials
- Develop a simple marketing plan
- Protect your time with contracts and policies
No fluff. No filler. Just the step-by-step essentials you need to start advocating professionally.
Who is NASET?
The National Association of Special Education Teachers (NASET) is the leading professional organization dedicated exclusively to supporting special education teachers across the United States.
Committed to advancing excellence in the field, NASET promotes high professional standards, ongoing development, and advocacy to ensure that children with special needs receive the best education possible.
Founded by and for educators, NASET provides a trusted platform for research, resources, and recognition in special education.
What Each Unit Covers
Unit 1 - Creating a Business Plan
Lay the foundation for a successful practice by outlining your goals, defining your services, and crafting a clear plan for building your advocacy business.
Unit 2 - Choosing a Legal Structure
Understand the differences between sole proprietorships and partnerships so you can choose the right setup for your work and protect yourself legally.
Unit 3 - Client Intake and Initial Meeting with Parents
Learn how to build trust from the start with effective intake procedures and a confident first meeting that sets the tone for your services.
Unit 4 - Billing and Payment for Services
Get clear on how to price your services, invoice clients, and establish consistent, professional payment practices.
Unit 5 - Networking and Marketing
Learn where to find clients, how to talk about your services, and ways to grow your presence through ethical, mission-driven marketing.
Unit 6 - Managing Conflicts and Working with Difficult Clients
Gain tools for navigating tough conversations, managing expectations, and maintaining boundaries in challenging situations.
The BCASE Business Course gives you the tools to start, structure, and grow a sustainable special education advocacy practice—whether you're already BCASE certified or just passionate about serving families.
Start your business. Change lives.
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